Making it Work
It is all about two way relationship building between brands and influencers that leads to mutual benefit.
The partnership needs to be deepened with brands lending the influencers a helping hand, beyond the monetary magic, to benefit further. For instance, Amazon recently launched the Influencer Program to provide them with a customizable page where they can put together all their product recommendations for their followers. This effectively zaps away irritants in the form of dysfunctional links on video and photo content on social media, smoothing the shift of the followers to the product or service in question and converting them into users.
For brands bigger in wattage than the non celeb influencers they team up with, sharing the influencer content on the brand’s social channels helps in netting more eyeballs. Sharing ready to consume, original content helps the brand further in bettering its commercials in the end user market.
Dishing out free samples of products to influencers gets them to be familiar with the product they are promoting. As influencers, you must in return, share your personal reviews and recommendations on your social channels. Throwing in freebies and baits like discount coupons and early bird offers from the brands helps in popularising the products.
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