With the social media explosion, the ways in which brands connect with their target audience has undergone a radical overhaul, way beyond the traditional advertising methods.
“Influencer marketing” has ranked up in popularity over the past five years, with a research from eMarketer recently uncovering that close to 48 per cent of polled marketers intended to rev up budget allocations for influencer marketing this year.
Brands need to board the influencer bandwagon as influencers have achieved a certain peak with their sizeable following. They have done tremendous research and come up with targetted posts to build their own loyal followings. This consistently invites high engagement on the content that they create. When brands collaborate with influencers, they get to promote their products across multiple channels, with their brand initiatives, new product launches and associated spin offs getting better visibility across a cross section of their target audience.
The influencers generate the high-quality, specific content that cuts through the clutter in the market. The brands piggy back on this to churn out more awareness and reach than traditional advertising, to boost sales and get instant feedback from the customers as well. A win-win situation.
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